“Please Forgive Me… and Be Sure to Like, Favourite, and Subscribe.”
“The ‘YouTube apology video’ has emerged as a genre as YouTubers, like Logan Paul, attempt to mitigate the outrage they’ve caused — but is it effective? To find out, I got PR consultants to help analyze and evaluate four infamous YouTube apology videos.”
— excerpt, Working Draft Magazine
This 3,000+ word article was written for Working Draft Magazine, Creative Communication’s IPP replacement after changing up the course. I spent about five months planning, outlining, interviewing, drafting, writing, and filming multimedia components to finish this behemoth of an article — and I’ve been hearing nothing but good things about it since it’s been published. If you’re interested in finding out how good YouTuber’s are at begging for forgiveness for their unforgivable actions, feel free to check it out.